1) Media companies classify potential audiences for their products by using demographics. Companies estimate an age, gender, social class and ethnicity that would be most likely to buy and use the specific product. The product marketing is then designed to appeal more to those who fall into this group. 2) The names of the seven different psychographics groups that Young and Rubicam use to profile audiences are: The mainstreamer The aspirer The succeeder The explorer The reformer The struggler The resigned 3) I personally think that the groups I fit into are 'the mainstreamer', and 'the struggler'. This is because I tend to stick to secure environments, stable lifestyles, and structured plans, while also feeling the need to escape the everyday hardships I experience inside and outside of school, mainly through reading and art. 4) For the Heat Magazine, I think the target demographics are: Social class of C1 and C2 because the magazine provides affordable, co...