THE CONJURING (2013) Language: The poster for 'The Conjuring' has a large, central title which creates an old fashioned, unsettling feel, fitting the supernatural horror theme. The tag line at the top, that references the director's previous horror films, acts as a promotional hook and reinforces the genre. The imagery of a lonely farm house, a dead tree, and a noose hanging ominously from a branch communicate death, danger, and a paranormal haunting without presenting any characters. The matted, foggy colour palette adds to the eerie atmosphere, while the release date and age rating at the bottom confirm that this is a commercial film poster designed to attract cinema audiences. Industries: The poster highlights the director, James Wan, who is already well known for major horror franchises like 'Saw' and 'Insidious'. This is a deliberate industry strategy as using a recognisable name helps appeal to existing fans of the genre. Although the poster doesn...