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Denotations and Connotations

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The WaterAid advert communicates meaning to an audience using powerful symbolic media codes. The symbol of the child's serious and focused expression is used to draw the audience's attention to the importance of the issue that this advert is trying to voice. The use of the written code 'Dig toilets Not graves' anchors the severity of the situation as the word 'graves' suggests that access to toilets is not just a convenience but a matter of survival. The imagery of the blurred out background of a shabby house creates empathy in the audience and a motivation to help those who are targeted by global inequality. The producer's message is used to increase awareness of sanitation issues and encourage the audience to support the charity's mission. The Pringles Christmas advert communicates meaning to the audience using festive symbolic media codes. The symbol of a Christmas tree constructed from glowing lights and spiralling Pringles chips is used to draw the ...
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Key Concepts - film poster analysis

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  THE CONJURING (2013)   Language: The poster for 'The Conjuring' has a large, central title which creates an old fashioned, unsettling feel, fitting the supernatural horror theme. The tag line at the top, that references the director's previous horror films, acts as a promotional hook and reinforces the genre. The imagery of a lonely farm house, a dead tree, and a noose hanging ominously from a branch communicate death, danger, and a paranormal haunting without presenting any characters. The matted, foggy colour palette adds to the eerie atmosphere, while the release date and age rating at the bottom confirm that this is a commercial film poster designed to attract cinema audiences. Industries: The poster highlights the director, James Wan, who is already well known for major horror franchises like 'Saw' and 'Insidious'. This is a deliberate industry strategy as using a recognisable name helps appeal to existing fans of the genre. Although the poster doesn...
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First 10 Questions

  1.   The part of Media that I am looking forward to the most is studying the nine different types of media, that we have on our curriculum. 2.   The skills I hope to learn in Media are critical thinking and learning how to edit different media types. I also hope to refine my analytical skills and hopefully build on my communication skills. 3.   The grade I hope to achieve in Media is a grade 7. While it would be lovely to achieve a grade 8 or 9, I feel like for a student that is only going to be leaning Media Studies for two years before their GCSEs, my expectations are pretty realistic. 4.   The device I use the most to access media is my phone. It's where I watch or read most of the news, use the most social media and watch films or dramas. 5.   My average screentime on my phone is 6 hours. Mainly being made up of using social media such as 'Spotify', 'YouTube', and 'Instagram'. I personally feel like my screentime is a bit too high for a growing teenag...
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