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GCSE Media - Autumn term Index

1)  First 10 Questions 2)  Key Concepts - film poster analysis 3)  Denotations and Connotations 4)  Introduction to Photoshop 5)  Mise-en-scene: Stranger Things analysis 6)  Camerawork blog tasks 7)  Camera Movement & Editing 8)  Blog feedback and Learner Response   9)  Demographics and Psychographics

Demographics and Psychographics

 1)  Media companies classify potential audiences for their products by using demographics. Companies estimate an age, gender, social class and ethnicity that would be most likely to buy and use the specific product. The product marketing is then designed to appeal more to those who fall into this group. 2)  The names of the seven different psychographics groups that Young and Rubicam use to profile audiences are: The mainstreamer The aspirer The succeeder The explorer The reformer The struggler The resigned 3)  I personally think that the groups I fit into are 'the mainstreamer', and 'the struggler'. This is because I tend to stick to secure environments, stable lifestyles, and structured plans, while also feeling the need to escape the everyday hardships I experience inside and outside of school, mainly through reading and art. 4)  For the Heat Magazine, I think the target demographics are: Social class of C1 and C2 because the magazine provides affordable, co...

Blog feedback and Learner Response

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  WWW:  Sarah, your blog is a pleasure to read, well done for such a positive start to the course and for personalising your blog with a theme. Equally, I admire your humbleness regarding your grade you wish to receive. However, I think we should aim for the top! You are using subject terminology seamlessly in all your blogs, continue to do so and make flashcards to help with revision when it comes to future assessments and exams.   EBI:  Just continue to complete all blog task extension work to ensure we are getting you the maximum grade possible.   LR: What do you feel is your strongest piece of work so far?  ~ So far, I believe that my strongest piece of work has been the 'Introduction to Photoshop' because I was able to complete all three extension tasks after completing the main work material. What is your weakest?  ~ I believe that my weakest pieces are the camera work tasks because I struggled to analyse the different camera angles, shots and ed...

Camera Movement & Editing

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  Camera Movement: 1. This camera movement is called 'Crane', which the director used to track the chase scene that included the police and the main character. The director chose to use this camera movement to create more suspense about whether or not the main character will be caught, as the rest of the police squad was out of shot. This makes the audience curious about the outcome of the chase, causing them to carry on watching. 2. This camera movement is called 'Zoom' (in), which the director used to create a close-up of the main character's face when he got cornered. The director chose to use this camera movement to express the character's slight fear and agitation at being cornered by the police. This makes the audience hold their breath as they worry for the character, waiting in anticipation for what may unravel next. 3. This camera movement is called 'Pan', which the director used to create a dramatic atmosphere around the beginning of the chase ...

Camerawork blog tasks

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 CAMERA SHOTS: 1).                                                                                     This two shot clearly shows an older woman beside a younger, possibly teenage, boy while they talk on a video call on a computer/television. This suggests that they may be related as mother and son, however, the video call with multiple people may suggest that they're trying to figure something out as a group. 2).                                                                                                       ...

Mise-en-scene: Stranger Things analysis

=> In the beginning of the video clip, we see a character that is wearing a white lab coat, suggesting that he is a laboratory worker. His movements were frantic, and his expression was full of fear, which implies that he was running away from something that utterly terrified him. The flashing white laboratory lights and loud alarm, set an ominous atmosphere for rest of the clip, as well as foreshadow the disappearance of a young boy at the end of the clip, when we see more flashing lights near his friend's home. In the middle of the clip, we see four young boys wearing jeans, joggers, flannels and bright t-shirts, playing board games. This suggests that the boys are young pre-teens living in the 1980s. We are also see other clues that are able to show us what year they live in, such as wired telephones, and old televisions. The board game that these boys play foreshadows the fantastical and creatures that will later become dangers to them. During the evening, once the boys leav...

Introduction to Photoshop

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  I chose the colour palette of Autumn because the colour scheme feels warm and welcoming, and my favourite season is Autumn. To create this colour palette I used a photograph of a calm river in Kyoto, during Autumn months. I chose this photograph because I have always wanted to visit Japan, Kyoto and Tokyo specifically, especially in Autumn. I found the task quite easy, only having a bit of technical troubles with making my colour palette. If I would do anything differently, then I would probably use a different theme and photograph. My second option would most likely be the theme of Winter, as I adore falling snow, and the calmness that it brings. Extensions: 1. 2.                                                                  3.         ...